Featured Type R MSRP Increasing to $37,230

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  1. RazorBc

    RazorBc Member

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    the GBP has been stronger compared to the USD, I am sure currency has something to do with it since it is being made in the UK.
     
  2. willskiGT

    willskiGT Senior Member

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    Was this directed at me or someone else?

    GBP has actually weakened significantly. This time last year it was around 1.33 GBP/USD and it is now 1.25 GBP/USD. So 6% weaker YoY.
     
  3. GMK5321

    GMK5321 Senior Member

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    Okay, I got worried that the 2020 wasn’t going to be yellow and just more money.
     
  4. WindJunkie

    WindJunkie Senior Member

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    Actually, looking at my last post with the screen grab from Honda Auto's website, it seems like they're saying the $36,300 INCLUDES the $930 shipping. Whatever, dealers will stick to the $37k number regardless
     
  5. Harlaquin

    Harlaquin Senior Member

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    Yall know stuff gets more expensive because of stock holders and investors. They gotta keep getting money and their investments to increase so only way companies can do that is to raise prices. manufacturing does not get MORE expensive if anything the longer a product is on the market the cheaper it is to make not the other way around. machines get paid off and all the capitol investments get paid off so manufacturing costs go down and price goes down and profits go up. The only reason a company increases a products price is because they have to keep padding the investors pockets.
     
  6. scoobysnack

    scoobysnack Senior Member

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    Better news would be "Honda to cease Type-R production"
     
  7. phoenix_fire8086

    phoenix_fire8086 New Member

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    Now would be a good time for Honda to come out with that lower trim Type R that looked like it might actually come out at one point (see below link for thread):
    Cheaper Entry-Level 2018 Civic Type R variant coming?!

    Not to mention, we've already seen spy shots of some Type R variant with a smaller spoiler, so we know they've at least been testing different designs.
    honda-civic-type-r-facelift-spy-photo.jpg
    https://www.motor1.com/news/252579/honda-civic-type-r-facelift/

    Personally, I'd love if they came out with at trim with 18" wheels and a full 3 seats in the rear row, and a smaller spoiler would be great too.
     
  8. boosted180sx

    boosted180sx Senior Member

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    no, your were right. if you go to build summary it'll show 37230.
     
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  9. kevv_FK8

    kevv_FK8 Senior Member

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    Lmao OK :rolleyes1:
     
  10. Harlaquin

    Harlaquin Senior Member

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    #40 Harlaquin, Jul 10, 2019
    Last edited: Jul 10, 2019
    They need the family sedan version and the I wanna race it version. I see lots of people who want this car to be a living room on the inside. As for me I want a pure driving experience . That was why I bought it. I dont want all that bells and whistles assist stuff and fluff.
     
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  11. DPE

    DPE Member

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    I'm not sure I read every post on this thread, but maybe they are raising the price because they can? Because the car is in extremely high demand? It's been out for at least two full years now, and last I checked in my area a week or so ago (Kansas City) there wasn't a car on the lot or even showing 'in transit' to any dealer within 100+ miles. I got mine at the end of May from a dealer that was nearly 200 miles away for MSRP, and feel I got lucky. If I were Honda I'd do the same thing. Supply and demand; supply isn't keeping up, so charge a bit more here and there until you find that equilibrium. Having said that, I find it a little odd that they are doing this so late in the model cycle; surely they only have another month or at most two months of 2019s to build before tooling up for the 2020, but so be it.
     
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  12. Gunther

    Gunther Member

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    It's that they've hit on a combination that's not really offered by anyone else, combined with Honda fanboyism & neuroticism.
     
  13. Harlaquin

    Harlaquin Senior Member

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    I agree with this actually. last week I went across state and stopped by about 9 Honda dealers.. None had a type R. My buddy traded his in and as soon as dealer started to put it on the floor to sell a guy walked up and bought it. sold in like 5 mins. People and magazines keep quoting car.com and other sites and say oh there is 405 for sale... bull.. Thats how many listing dealers have up. one day i called about 20 of them that listed a car for sale and none of them had the actual car. most of those 405 listings are for cars coming in at some point or old ones that were sold. The number of actual Rs on the lot and for sale is much much lower. I see posts all the time of people looking and trying to find one and dealers saying wont be for some time.. 405..doubt it. I would say more like maybe 150 in dealers across the country of real cars on the lot and for sale. My Wilmington dealer said they only had one R for sale this year and my local dealer hasn't had a new one for sale in forever. And the dealer I bought mine from hasnt had one in over 6 months. So find it hard to believe there is over 400 just sitting for sale.
     
  14. willskiGT

    willskiGT Senior Member

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    Uhhh, not quite.

    There are plenty of production variances which can drive product price increases - raw material purchase price/consumption rate, direct/indirect labor costs, shipping costs, and other fixed/variable overhead costs can all change between the final stage of product planning and production.

    Most manufacturers price goods to earn a certain ROCC (return on capital consumed) on their initial capital expenditures. Once all of the COGS are estimated for a given production run, the manufacturer prices the vehicle so that they will earn the target ROCC over the production life of the vehicle. Machines being "paid off" would already be accounted for in the final target ROCC figure.

    What likely is happening here is that Honda created a series of estimates in 2015 or 2016 about how much money the Type R program would need to make each year/month/per country. Because of changes in COGS, they have had to raise the price to meet the targets set by those estimates. It is possible (though quite unlikely) that Honda has seen the ADMs most dealers are charging and has decided to claw back some of those ADMs for themselves. However, I don't think that's the scenario we're seeing here.
     
  15. OP
    OP
    davemarco

    davemarco Senior Member

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    raw.png
     
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