Gruber
Senior Member
- First Name
- Mark
- Joined
- Jan 27, 2018
- Threads
- 2
- Messages
- 2,309
- Reaction score
- 1,521
- Location
- TN
- Vehicle(s)
- 2018 Honda Civic Sport Touring; 2009 Honda CR-V EX-L
I'm very aware of the placebo effect and I completely don't trust my judgement after knowing that I took some sort of "pill." But.... When I first filled up with this, I didn't pay much attention, just another piece of same old advertising. Forgot about it just after leaving the gas station. Then after a couple days I noticed the car runs really well (my car always runs well, but it was a bit above average feel). I still didn't think about the fuel. Then I had this impression again the next day and only then I remembered about this allegedly new gasoline and the TV ads. So I take it as a more credible impression, because I wasn't actually aware I filled up with any different fuel than usual when I noticed how nice the car drives.Ok, short-term update, switched to the "New" Shell 93, now on 3rd fill-up (should be pretty much all 93 by now)
Observations so far: slight measured mpg increase, maybe 1-2 mpg. Engine seems to accelerate more smoothly with less hesitation, seems a bit quieter at idle, overall difference is, at best, subtle. Will run two more fill-ups and calculate mileage. Not seeing any magic or mystical differences yet.
I wouldn't be surprised if Shell added some additional octane and maybe doubled some higher quality more expensive components only for a limited time after the ad campaign. If I was a marketing boss at an oil company I would easily have this sort of an idea.
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