MyFirstHonda
Senior Member
- Joined
- Jan 17, 2016
- Threads
- 19
- Messages
- 291
- Reaction score
- 155
- Location
- Eastern NC
- Vehicle(s)
- 2019 Civic Type R
Good article. Thanks for sharing. The following quotes sum things up:
“Unfortunately for dealers, the objectively class-leading Accord (North America’s Car Of The Year, Car & Driver 10 Best, etc.) is uncompetitive when it comes to real-world money. AutoTradersays the almost equally new Toyota Camry benefited from $2,900 worth of discounts in January and February, while the Accord received only $1,200. Leasing, meanwhile, can cost $50 more per month at Honda.“
“The Accord is a superior product. But in a corner of the market where desirability has gone down the tubes, where remaining buyers just want a good deal, superiority no longer translates directly to sales.”
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