2018 SLOW-MOVING ACCORDS

MyFirstHonda

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Good article. Thanks for sharing. The following quotes sum things up:

“Unfortunately for dealers, the objectively class-leading Accord (North America’s Car Of The Year, Car & Driver 10 Best, etc.) is uncompetitive when it comes to real-world money. AutoTradersays the almost equally new Toyota Camry benefited from $2,900 worth of discounts in January and February, while the Accord received only $1,200. Leasing, meanwhile, can cost $50 more per month at Honda.“

“The Accord is a superior product. But in a corner of the market where desirability has gone down the tubes, where remaining buyers just want a good deal, superiority no longer translates directly to sales.”
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MyFirstHonda

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You’re spot on with repeat Toyota buyers and brand loyalty.
 

syncro87

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The 1.5T outperforms the 2.4L in the Accord in terms of performance and efficiency.
I think it depends on how this oil/fuel dilution issue pans out over time. There are three potential weaknesses of the 1.5t versus the 2.4. 1) Are the direct injected engines dumping fuel into the crankcase, and is that a problem after a few years and some higher miles? If so, can Honda nip the issue in the bud before the 1.5t gains a negative rap? We don't know yet, and I think the jury is out. 2) How does the turbo itself hold up at 100k miles plus? Probably fine, but too soon to take it for granted. 3) Does a pricey valve decarbonization become necessary at some point since the intake valves are no longer cleaned by incoming fuel? Wait till you see how excited people are to spend money on that when they never had to on their non turbo Hondas of the past.

Performance and efficiency in the relative short term only goes so far with customers. If they also get more headaches, higher ownership costs, and lower reliability, they will figure that out after a while and the shine wears off.

Personally, I'm less worried about the turbo and more concerned about a bunch of fuel in my crankcase from direct injection.

Anyway, I agree with you in the short term. I took a gamble and we own two 1.5t Civics. So far, I'm happy with the power / efficiency versus our prior NA Hondas. If the turbo cars become a headache down the line, though...

The question of whether the 1.5t is superior in the short haul has been demonstrated. Whether it can maintain that advantage over a long term of ownership is not yet established. I'm not saying it won't be, I'm just saying it hasn't been yet.

edit > the 2.4 uses direct FI as well, if I'm not mistaken. Fuel diluting the oil may or may not turn out to be a concern there as well.
 
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syncro87

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The Toyota / Ford approach seems to make sense to me, and I'm glad you brought that up as I had forgotten they were doing that. Politicians come and go, so the regulatory environment will fluctuate.
 

callmehandsum

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Well sales are still down from last year even if it's the preferred choice of individual driver's.
 

MyFirstHonda

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American Honda released its March sales report (refer to link below). Per Honda, “Accord sales topped 24,000 for the month, moving up vs. last month while competing in a declining segment dominated by heavy incentives.”

American Honda March Sales Report: http://news.honda.com/newsandviews/article.aspx?id=10235-en
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