Interview with 10gen hatchback designer

[VarmintCong]

This interview with the designer of the hatchback says the 2022 Civic will debut as a hatch. Interesting article whether that's correct or not.

Apparently there was a lot of resistance within Honda to the design of the hatch.

https://coolhunting.com/design/honda-civic-hatchback-2022/amp/

Let me tell you an interesting episode: executives who evaluated this vehicle within Honda were worried about customers who place a greater importance on resale value, and as we expected they expressed reservations about such outlandish colors. However, we were able to get an approval by putting all young team members together in green costumes, presenting our color choices as the aggregate opinion of young people. As it turns out, sales for those colors exceeded expectations.

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[RobbJK88]

It seems like this article/interview is more about the design of the 10th gen... not the 11th gen civic. It makes mention at the very start of a new civic HB for 2022, but the entire discussion is around the 10th gen HB design and it's success.

 

[VarmintCong]

It seems like this article/interview is more about the design of the 10th gen... not the 11th gen civic. It makes mention at the very start of a new civic HB for 2022, but the entire discussion is around the 10th gen HB design and it's success.

Yeah, I updated the thread title to be more accurate.

 

[GreaseCrow]

I think Honda knocked the HB design out of the park. Much better than the sedans in my opinion.

 

[gtman]

It looks like it was an old interview made to appear to be something new by that website.

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