Yeah Im looking into fixing it that is allMicrofiber and a polishing compound would work, but it's not going to stop it from happening.
You have one fix, but several choices. It needs to be covered. You can clear coat it, wrap it in vinyl, or plastidip it. Just cheap plastic, no way around it.
The shiny plastic in modern cars is as soft as butter! Go to your local auto store and look for some plastic polish - it'll take the scratches right out.and BAM, micro scratches all over the plastic cover with the shift letters...anyone know how to fix this and possibly prevent it from happening again? =S