Won't surprise anyone to find out that sketchy service advisors will try to get you to change brake pads or even sparks before they are due. It's an issue that's not specific to any one make or manufacturer.
What I did find interesting is that they mentioned the names of the dealers who tried...
Just bought my first Civic (yes! taking delivery Thursday) and realized that I now own the car featured in one of my favourite car commercials ever, so to speak. Back in the day, Honda ran a great series of ads in Québec pointing out how fuel-efficient the Civic is:
Very rough translation...