By law, I believe cars need side reflectors (if you look at other cars, most of them are part of the headlight housing). Honda decided to separate this for some reason. I guess you could just remove the bulb?
I really like the look! For $550, I wish it wasn't a stick on but rather a middle tailgate replacement. But I understand money needs to be made on top of R&D, labor, and machining. Looking forward to pics of those who are ordering one!