JYR
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Honda has stated a few different and confusing talking points since the beginning talks of the R regarding pricing. I have sorta adapted my thoughts while watching the market and the other Civic trim levels that Honda has rolled out.
In this video from October, Sage mentions it will be priced with vehicles that are around its performance level, which realistically is yet to be determined. We know that the R is a 'Ring fighter but does that add thousands of dollar in value?
Will the Si be targeting the lower HP/greater chassis emphasis cars like the Miata, Brz, and the GTI and the R targeting the WRX/ST crowd? Or are they shooting for the STI, Golf R, Focus RS crowd with the CTR? I think the R will fall a little short in the RS/STI/GolfR segment but put a hurting on the WRX/ST market.
Considering price points of other Civics, the Sport Civic starts at $21k which is a fairly basic car with a 1.5t and a manual gear box. I expect that the Si will add to that with the better tuned 1.5t, adaptive suspension, more appropriate gear box, sportier seats, and trigger the $25k mark as it has in the past. Adding aero, suspension, 2.0, Brembo's and Recaro's I'd like to see the price of the R start in the $33k range.
$40k can buy a lot more car than I believe the the R will offer.
Zoom ahead to the 10min mark to get some info on the pricing:
In this video from October, Sage mentions it will be priced with vehicles that are around its performance level, which realistically is yet to be determined. We know that the R is a 'Ring fighter but does that add thousands of dollar in value?
Will the Si be targeting the lower HP/greater chassis emphasis cars like the Miata, Brz, and the GTI and the R targeting the WRX/ST crowd? Or are they shooting for the STI, Golf R, Focus RS crowd with the CTR? I think the R will fall a little short in the RS/STI/GolfR segment but put a hurting on the WRX/ST market.
Considering price points of other Civics, the Sport Civic starts at $21k which is a fairly basic car with a 1.5t and a manual gear box. I expect that the Si will add to that with the better tuned 1.5t, adaptive suspension, more appropriate gear box, sportier seats, and trigger the $25k mark as it has in the past. Adding aero, suspension, 2.0, Brembo's and Recaro's I'd like to see the price of the R start in the $33k range.
$40k can buy a lot more car than I believe the the R will offer.
Zoom ahead to the 10min mark to get some info on the pricing:
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